How to Add to

Your Current Real Estate Business

a Much More Profitable, Much More Valuable,

Much More Efficient Business

That Gives You and Your Staff Less Stress…

…That Attracts an Ample Quantity of

Really Good New Leads or Prospects With Little Struggle….

And Makes You the Real Estate and Financial Expert in Your Area…

That Can Actually Put You at the Top in Your Area

In 8 to 36 Months

Dear Colleague,

My name is Tonja Demoff, and I’ve been in the real estate investment business for over 20 years. I am the founder and creator of Backyard Wealth® which has allowed me to earn very large incomes and numerous top producing awards as a ReMax real estate agent and have consistently maintained the status as a top agent, earning the #1 ReMax real estate agent in the country in January 2007. This has been done in areas that are not hot real estate markets and at times when the real estate market has been down. I’m not writing though just to brag about the dollars I generate or the recognition I have received. I’m also as immodest as it may be to say it, an astute, capable businessperson and entrepreneur, I take a very businesslike approach to things. And I’m writing to tell you that the way 95% of all real estate agents attempt running their businesses….doesn’t work well.

And as you very well know, being deeply committed and incredibly capable as a real estate professional is one thing – creating a stable, smoothly running, successful business that makes you appropriately wealthy is quite another. A lot of real estate agents are great professionals. Most are truly terrible operators of their businesses, few get wealthy. Further, there are threats and storm clouds and problems attacking the real estate profession as never before – such as the downturn in the economy, more competition, limited ways of attracting new clients and too many other agents trying to do the same old thing. The profession is actually thinning. Many real estate professionals net incomes have gone DOWN in recent years, in spite of unprecedented prosperity.

I have a radical solution, and it is NOT like anything anybody’s tried selling to you before. It is NOT incredibly expensive new whizbang equipment or technology, it is NOT yet another series of farming systems, it is NOT a big notebook of ads, NOT television commercials – although in my system we do have high tech equipment, I do have incredibly effective ads, even a TV show that actually works! My solution I’d like you to consider is much, much bigger, more complete and all encompassing than any of these things piece-meal. My solution involves the addition to your current business a franchised clone of mine…with a great many things done entirely for you (including advertising and marketing)…with a powerful brand…and with absolutely certain, substantial improvements in take home income and equity value starting almost instantly.

At first blush, you’ll probably react negatively to such an idea. After all, there are many real estate franchises attempting to capture the industry. Many of these attempts at franchising in our industry have been ill-conceived and disappeared as fast as they came. I can’t blame you for extreme skepticism. Yet, if you might keep an open (albeit critical) mind, briefly, there are FACTS that might very well prove important to you. And at your request, I will send you – FREE- more complete information about our new and unique franchise system that will:

• Let you generate more qualified leads and prospects like never before
• Dominate the real estate market in your specific area
• Become the expert that will stand out in the area
• Become the sought after professional in the area

Let me make just 4 key points:

1) – A Franchise is THE most successful business format

Most “service business categories” have 60% to 80% of their successful business owners in franchise organizations. Count restaurants and fast food, auto repair, packing and shipping, home care services, weight loss, etc, etc. – all these industries and DOMINATED by franchised businesses.

Over 80% of all owners of one franchise invest in another. Why? Because the value of a franchise business is higher than that of an independent business, both doing the same revenues.

Independent business owners frequently add a franchise business or convert to franchisees. Century 21 and ReMax, the two biggest names in real estate, had thousands of independent real estate brokers convert to become franchisees. Why? Many reasons, but having true and complete business SYSTEMS is a big one, another, the opportunity to benefit from national advertising and branding. Yet another, the ability to own and operate multiple locations without going insane. Being part of a well- run franchise organization makes your business more profitable and valuable, and makes your life easier and less stressful. Being in a solid franchise organization with good systems and services gives you stability, security, structure, and power in numbers. By adding another franchise business to your existing real estate franchise can make it even more profitable and well known in the area.

2) – Business is too complicated to go it alone… even as a franchise

Our profession – and most businesses – are at a HUGE DISADVANTAGE by being “little Lone rangers”, each fending entirely for himself, each professional trying to be twenty different people (sales, manager, ad man, marketing director, publicist, finance manager, and investor). It’s an impossible task. The solution to this stressful attempt at superhuman activity is just NOT another seminar, book, tape, notebook or coaching program All those things try to get you to do all the things a bit better or faster; they fail to address the truth: no one person can do all these things well. It takes an ORGANIZATION to be successful today. An organization that can be added to your current real estate business whether it is franchised or not. Imagine the peace of mind you’ll have with full and complete professional support in a new and unique business that will set you apart from the other real estate professionals in your area.

3) – You STILL don’t have new prospect flow systemized and certain. Finally, you can.

One of the big “pains” for the real estate professional is a reliable, steady, predictable flow of good, new prospects. Hardly any real estate professional has actually conquered this as I have. In our franchise system, I can show you how to use all kinds of marketing media in a different way that will bring more and more qualified prospects in like you have never seen before. You will be able to see how to invest marketing dollars and track the results and know what is working and what isn’t. You will have access to additional products and services that will attract more clients in no other way. However, to make this work, I have to develop a new or revised advertising copy several times during the year. They “wear out” in a few uses, frankly, I could teach you what I do and you still would never do this for yourself, it’s time consuming and requires a level of advertising and copywriting skill I’ve perfected by being a very serious student and investing large sums of money and large amounts of time. As a Backyard Wealth® franchise owner, you will get these to use as your own, exclusively in your area.

That’s just one of the many examples of the tools entirely done for you, that you will use exclusively in your area. As I mentioned I even have a TV show that works and have mastered the tricky aspects: where and when to run it and how much to pay. I have a truly unique direct mail campaign that goes to carefully targeted homes, a new list every month that gives a very good response. This too requires periodic change, and requires access to the lists. As a Backyard Wealth® franchise owner, you’ll get all of it.

Quite frankly, if you are trying on your own or with some “kit” you bought to come up with advertising that works, mailings, newsletters, referral promotions, I’m here to tell you that you are kidding yourself. No wonder you’re still struggling with new prospect flow worries and roller-coaster results! You are a real estate professional, not a direct marketing pro, and I doubt you’ve got the time or the years it takes to get really good at advertising and marketing. Look, there’s a reason McDonalds, Quiznos, Jenny Craig, Midas Muffler, etc. doesn’t hand their franchisees a 3-ring notebook full of sample ads and say, “Go do this yourself.” The reason is, they’d all fail. Since I’ve spent the fortune and years necessary to assemble a team of copywriters, graphics people, ad experts and advisors to actually consistently produce winning results, why would you want to try duplicating all of that? Just pay to use it and relax!

Further, I have a step-by-step system covering everything from the phone calls to the office by the prospect, to program presentation, to follow-up that will become yours. I know how to do this and have standardized it for franchising, so it’ll be just like owning a McDonalds. No guesswork, no “reinventing the wheel” stuff. You’ll NEVER need another lead generation program – because you’ll finally have a set-in-stone system that works.

4) – Multi-Office Operation That Won’t Drive You Insane.

If you want just your one office, that’s fine. But if you aspire to real wealth, you’ve probably come to the conclusion that being the solo operator of one office won’t get the job done. But you’ve heard endless horror stories about managing multiple offices. Maybe you’ve even tried before and crawled away bruised and bloodied. I have 3 offices. I’ve been through it all: employee hassles, partner fights, insurance audits, everything that comes from a mom ‘n pop, to a real business. In my case, a very large amount of sales which I am happy to share with you my financials year by year since 2003. If you want multiple offices, the only sane way to do it is with McDonald-like standardization, controls, management disciplines and efficiency. And that’s exactly what I built for myself and now for my franchise owners.

Incidentally, there is also a Master Franchise opportunity, for the real estate professional who sees himself as or becoming a real businessperson and administrator, who’d like to stop working with a lot of real estate prospects altogether soon, and can see himself helping other real estate professionals and overseeing a number of franchised offices. This will be the path for about 50 real estate professionals in America to a large yearly income and wealth.

Get More Information – Before It’s Too Late

This is just a small peek at everything I’ve assembled for my franchise owners.

To get ALL the information, you just need to fill out the short Request Form, there is no obligation and everything is confidential.

If you’re intrigued, don’t wait. There will only be ONE FRANCHISE PER AREA, and the first qualified real estate professional from each area will be accepted, all others permanently locked out.

And by the way, this idea of buying a pricey piece of equipment and getting ads, TV commercials, mailing, etc, for it – but there are 10 real estate professionals in your area all using the same advertising and marketing. Frankly, that’s a waste of your money. I think it’s a rip-off. And in many areas, saturation’s already occurred. There’s a machine on every corner; four real estate professionals running the same ad. C’mon!

The only real value is in being THE ONLY ONE IN YOUR AREA to possess and use a unique marketing and practice building system. As a Backyard Wealth® franchise owner, that is exactly what you will have; area exclusivity.

One final point: this is NOT about any one thing. NOT about the next new gizmo or technology. NOT about a notebook of ads. NOT about a website. This is about adding to your present real estate business, with a much, much, much better business, with an A-Z all-encompassing system, with full on-going support, even a national media advertising campaign to build brand identity. This is about creating a much more stable, valuable business. (and if right now you get up Monday morning uncertain whether you’ll have a good or bad week, and having your income entirely dependent on you – you don’t have a business, you’ve got a job.)

Of course it should be obvious we are talking about a significant investment here – about a franchise, not a 3-ring notebook and a couple of seminars. You can anticipate an appropriate fee. So don’t bother going further if you are penniless or looking for (another) single “magic pill promise” or are unwilling to think, act and invest as a businessperson.

Once you fill out the form and I’ll send you a much more detailed 6-page franchising brochure that explains everything. Then you can decide if taking the next steps makes sense. Do it now – before you are permanently locked out of your area.

Sincerely,